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THE DRUM - AD OF THE DAY

LITTLE BLACK BOOK

Texas Pete has been around since 1929 and, with the hot sauce market growing, it is looking to remind Americans of its place on shelves.

‘The Ballad of Texas Pete’ highlights the brand’s deep roots in Southern culture and its overlooked yet iconic cowboy mascot with a boot-stompin’ ballad that is catchy and quick. The campaign contains four shorts.

The video-led campaign will run across connected TV, online video and social and will appear in retail search, in-store aisle signage and bespoke merchandising activations throughout the year.

Credits

Client: Garner Foods
Agency / Creative: McKinney
Client Lead: Ryan Gardiner
Account Director: Gillian McBrayer
Account Supervisor: Marc Wilson
Chief Creative Officer: Lyle Yetman
Executive Creative Director: Will Dean
Associate Creative Director: Jamie Steentofte
Project Manager: Jamie DelGrosso

Production: Caviar
Directors: MAMA
Executive Producer: Salim El Arja
Head of Production: Cat Craven-Griffiths
Production Supervisor: Sarah Craig
Line Producer: Ian Fingland

Post Production / VFX: Mondial
Editor: Lane Maloney
Edit Assistant: Madison Hoffman
Executive Producer: Patrick Mack
VFX Artist: Damian Riddell
Flame Artist: Alan Simonelli
Colorist: Will Renton

Music / Sound: Human Worldwide
Executive Producer: Kamela Anderson
Creative Director: Mike Jurasits
Composer: John Chris Barnes
Sound Producer: Rob Suchecki
Sound Mix: Sloan Alexander