Capital One needed a bold, illustrative introduction to SXSW’s digital conference. The task was to create a buzz around their new product, an app developer’s exchange portal that utilized their public api data. The team at Capital One had one request, the project had to feel hand illustrated. With one week to design and one week to animate, we hit the ground running. Every element was hand drawn and storyboarded for approval from the team before animation began. Once motion started, the individual elements were animated, exported to be used as cell references, and redrawn. With such a short timeline, Capital One was thrilled with the results.
Design: Kyle Hurley
Animation: Kyle Hurley, Keeley Davis